Confirmed Opt-In is not Dead After All
But then, I recently had two eye-opening experiencee as to exactly why Confirmed Opt-in is critical to the email whole equation.
As you probably know, CAUCE recently had some major news, we announced it here on our website and we also did a mailing to our membership lists. One email resulted in someone challenging us on their subscription – the subscriber instisted he had never signed up to our lists and was pretty upset.
We pulled out his Confirmed, ‘Double’ Opt-in record, showed him the date and time he asked to be subscribed, and the time and date he clicked through on the confirmation mail.
Welcome to CAUCE North America
CAUCE North America Debuts - New anti-spam advocacy group combines CAUCE Canada and CAUCE US
Montreal and Los Angeles, June 06, 2007 -- Neil Schwartzman, chair of CAUCE Canada, and Scott Hazen Mueller, chair of CAUCE U.S., today announced the formation and launch of CAUCE North America to build upon the work of their previously separate organizations.
CAUCE North America is now the premiere anti-spam advocacy group, representing the interests of the millions of Internet users in North America. The combined group will work towards equitable solutions for the original threat posed by spam since the 20th century, and Spam 2.0, the 21st-century blended threat posed by the merging of spam, viruses, phishing and malware.
"When we launched the original CAUCE, back in 1997," said Scott Hazen Mueller, founder of CAUCE U.S. and now President of CAUCE North America, "spam was an isolated problem and it was seen by many as unimportant. Now, spam is part of a multi-pronged assault by various criminal organizations attacking the very basis of trust on the Internet. If this threat is not met soon, users will continue to migrate away from the Internet for their commercial needs."
press contact: press@cauce.org
Tel . +1 303 800 6345
Spam has changed, and so must CAUCE
We were shocked, not so very many years ago, when AOL reported that spam was 30% of their incoming mail. Now, some of the world's largest ISPs report that it's well beyond 80% -- in some cases higher -- and increasing.
Back then we knew who the spammers were, they stayed in one place and thought of themselves as "high volume" email marketers -- but now, the leaders of the email marketing industry know they must respect permission, and can't engage in the spammy behavior of their predecessors. We predicted that a private right of action in civil court would be sufficient to keep those same marketers in line, and now we know that's correct -- but today, much of the spam volume is sent by career criminals and malicious hackers who won't stop until they're all rounded up and put in jail.
CAUCE Accepting New Members
CAUCE North America wishes to announce the launch of a new support program, now featuring many levels of individual and organizational membership for those wishing to actively assist with our important work and goals.
CAUCE actively advocates on behalf of consumers to governments, legislators, law enforcement agencies and industry associations about matters related to the blended threat of spam, viruses and spyware.
Whether you are an individual or an organization of any sort, please consider a CAUCE membership
